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Why Fonts Matter



We all constantly interact with type in almost every aspect of our lives. But how do fonts affect what we read and influence the choices we make? This book opens up the science and the art behind how fonts influence you. It explains why certain fonts or styles evoke particular experiences and associations. Fonts have different personalities that can create trust, mistrust, give you confidence, make things seem easier to do or make a product taste better. They’re hidden in plain sight, they…

Why Fonts Matter

Pub Date : 2016-01-28 | Author : Sarah Hyndman | Publisher : Random House

ISBN 10 : 9780753551912
ISBN 13 : 0753551918

We all constantly interact with type in almost every aspect of our lives. But how do fonts affect what we read and influence the choices we make? This book opens up the science and..


Why Fonts Matter

Pub Date : 2016 | Author : Sarah Hyndman | Publisher :

ISBN 10 : 1584236310
ISBN 13 : 9781584236313

We all constantly interact with type in almost every aspect of our lives. But how do fonts affect what we read and influence the choices we make? This book opens up the science and..


Why Fonts Matter

Pub Date : 2016-01-28 | Author : Sarah Hyndman | Publisher :

ISBN 10 : 0753557231
ISBN 13 : 9780753557235

We all constantly interact with type in almost every aspect of our lives. But how do fonts affect what we read and influence the choices we make? This book opens up the science and..


The Type Taster

Pub Date : 2015 | Author : Sarah Hyndman | Publisher :

ISBN 10 : 0993181104
ISBN 13 : 9780993181108

..


Just My Type

Pub Date : 2011-09-01 | Author : Simon Garfield | Publisher : Penguin

ISBN 10 : 9781101577813
ISBN 13 : 1101577819

A hugely entertaining and revealing guide to the history of type that asks, What does your favorite font say about you? Fonts surround us every day, on street signs and buildings, ..


Type Matters

Pub Date : 2012 | Author : Jim Williams | Publisher : Merrell Pub Limited

ISBN 10 : 1858945674
ISBN 13 : 9781858945675

Once upon a time, only typesetters needed to know about kerning, leading, ligatures, and hanging punctuation. Today, however, most of us work on computers, with access to hundreds ..


The Field Guide To Typography

Pub Date : 2013 | Author : Peter Dawson | Publisher : Prestel Pub

ISBN 10 : 3791348396
ISBN 13 : 9783791348391

A field guide to typefaces. Includes interviews with designers such as Wayne Thompson, Freda Sack, Henrik Kubel, Jason Smith, and Frida Larios...


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