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Designing Brand Identity

Pub Date : 2017-10-16 | Author : Alina Wheeler | Publisher : John Wiley & Sons

ISBN 10 : 9781118980828
ISBN 13 : 1118980824

Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintess..


Designing Brand Identity

Pub Date : 2006-03-10 | Author : Alina Wheeler | Publisher : Wiley

ISBN 10 : 0471746843
ISBN 13 : 9780471746843

This innovative approach -- blending practicality and creativity -- is now in full-color! From translating the vision of a CEO and conducting research, through designing a sustaina..


Creating A Brand Identity A Guide For Designers

Pub Date : 2016-01-26 | Author : Catharine Slade-Brooking | Publisher : Laurence King Publishing

ISBN 10 : 1780675623
ISBN 13 : 9781780675626

Creating A Brand Identity is a complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consu..


Brand Identity Essentials

Pub Date : 2010 | Author : Kevin Budelmann | Publisher :

ISBN 10 : 9781610580687
ISBN 13 : 1610580680

Design terms are often used inconsistently - or just as bad, interchangeably. This leads to confusion for designers as well as clients. New in paperback, Essential Elements for Bra..


Designing The Brand Identity In Retail Spaces

Pub Date : 2015-02-12 | Author : Martin M. Pegler | Publisher : Bloomsbury Publishing USA

ISBN 10 : 9781628923919
ISBN 13 : 1628923911

A visual casebook and primer on how architects and designers transform a company's name and values into a three-dimensional retail space...


Designing Corporate Identity

Pub Date : 2001 | Author : Pat Matson Knapp | Publisher : Rockport Publishers

ISBN 10 : 1564967972
ISBN 13 : 9781564967978

How to land, work with & retain large clients from a designer's perspective. Hundreds of images illustrate successful effective branding campaigns...


Packaging The Brand

Pub Date : 2017-09-07 | Author : Gavin Ambrose | Publisher : Bloomsbury Publishing

ISBN 10 : 9781350034228
ISBN 13 : 1350034223

While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. Packaging the Brand ..