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Designing B2b Brands

Pub Date : 2013-02-19 | Author : Carlos Martinez Onaindia | Publisher : John Wiley & Sons

ISBN 10 : 9781118554432
ISBN 13 : 1118554434

“As an in-depth explanation of one organisation’s brand strategy, this guide is both fascinating and full of useful insights.” — The CA magazine (UK) Get tactical insight f..


Designing Brand Identity

Pub Date : 2017-10-16 | Author : Alina Wheeler | Publisher : John Wiley & Sons

ISBN 10 : 9781118980828
ISBN 13 : 1118980824

Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintess..


B2b Brand Management

Pub Date : 2006-09-22 | Author : Philip Kotler | Publisher : Springer Science & Business Media

ISBN 10 : 9783540447290
ISBN 13 : 3540447296

This is one of the first books to probe deeply into the art and science of branding industrial products. The book comes at a time when more industrial companies need to start using..



The Brand Mapping Strategy

Pub Date : 2016-06-20 | Author : Karen Leland | Publisher : Entrepreneur Press

ISBN 10 : 9781613083390
ISBN 13 : 1613083394

A fundamental paradigm shift has occurred in marketing and branding. Today the most successful CEOs, executives, entrepreneurs and enterprises set their sites on developing a long-..


Creative B2b Branding No Really

Pub Date : 2010 | Author : Scot McKee | Publisher : Goodfellow Pub Limited

ISBN 10 : 1906884129
ISBN 13 : 9781906884123

B2B brand communications have changed little in the last 25 years, until now. This book combines experience, insight, anecdote, observation and example to demonstrate how businesse..


Strategic Brand Management For B2b Markets

Pub Date : 2015-11-12 | Author : Sharad Sarin | Publisher : SAGE Publications India

ISBN 10 : 9789351505501
ISBN 13 : 9351505502

Strategic Brand Management provides fresh insight into the field of marketing and elaborates how to create powerful brands. “Globalization” and “technology” are two mega fo..