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Designing B2b Brands

Pub Date : 2013-02-19 | Author : Carlos Martinez Onaindia | Publisher : John Wiley & Sons

ISBN 10 : 9781118554432
ISBN 13 : 1118554434

“As an in-depth explanation of one organisation’s brand strategy, this guide is both fascinating and full of useful insights.” — The CA magazine (UK) Get tactical insight f..


Designing B2b Brands

Pub Date : 2013 | Author : Carlos Martinez Onaindia | Publisher :

ISBN 10 : OCLC:961609592
ISBN 13 :

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B2b Brand Management

Pub Date : 2006-09-22 | Author : Philip Kotler | Publisher : Springer Science & Business Media

ISBN 10 : 9783540447290
ISBN 13 : 3540447296

This is one of the first books to probe deeply into the art and science of branding industrial products. The book comes at a time when more industrial companies need to start using..


The Carrot Principle

Pub Date : 2012-12-11 | Author : Adrian Gostick | Publisher : Simon and Schuster

ISBN 10 : 9781471105760
ISBN 13 : 1471105768

Newly updated to include information for the UK, The Carrot Principle illustrates how ordinary organizations have made themselves extraordinary through the use of strategic employe..


Designing Brand Identity

Pub Date : 2017-10-16 | Author : Alina Wheeler | Publisher : John Wiley & Sons

ISBN 10 : 9781118980828
ISBN 13 : 1118980824

Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintess..


Branding For Dummies

Pub Date : 2014-12-04 | Author : Bill Chiaravalle | Publisher : John Wiley & Sons

ISBN 10 : 9781118958094
ISBN 13 : 1118958098

Discover how brands are created, managed, differentiated, leveraged, and licensed Whether your business is large or small, global or local, this new edition of Branding For Dummies..


The Brand Mapping Strategy

Pub Date : 2016-06-20 | Author : Karen Leland | Publisher : Entrepreneur Press

ISBN 10 : 9781613083390
ISBN 13 : 1613083394

A fundamental paradigm shift has occurred in marketing and branding. Today the most successful CEOs, executives, entrepreneurs and enterprises set their sites on developing a long-..