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Creating A Brand Identity A Guide For Designers

Pub Date : 2016-01-26 | Author : Catharine Slade-Brooking | Publisher : Laurence King Publishing

ISBN 10 : 1780675623
ISBN 13 : 9781780675626

Creating A Brand Identity is a complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consu..


Designing Brand Identity

Pub Date : 2017-10-16 | Author : Alina Wheeler | Publisher : John Wiley & Sons

ISBN 10 : 9781118980828
ISBN 13 : 1118980824

Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintess..


Before The Brand

Pub Date : 2003-01 | Author : Alycia Perry | Publisher : McGraw Hill Professional

ISBN 10 : 0071393099
ISBN 13 : 9780071393096

Before the Brand details the elements that comprise a brand identity and how to create a powerful, unique identity first before a product or company ever reaches the image building..


Technobrands

Pub Date : 2001 | Author : Chuck Pettis | Publisher : iUniverse

ISBN 10 : 9780595189939
ISBN 13 : 0595189938

In TechnoBrands, Chuck Pettis introduces the first published step-by-step process for building brands. While modern day branding has been around for more than a century everybody k..


Designing Brand Identity

Pub Date : 2006-03-10 | Author : Alina Wheeler | Publisher : Wiley

ISBN 10 : 0471746843
ISBN 13 : 9780471746843

This innovative approach -- blending practicality and creativity -- is now in full-color! From translating the vision of a CEO and conducting research, through designing a sustaina..


How To Style Your Brand

Pub Date : 2015-05 | Author : Fiona Humberstone | Publisher :

ISBN 10 : 0956454534
ISBN 13 : 9780956454539

The right brand identity has the power to attract, engage and compel people to do business with you. But for many entrepreneurs, creating an effective brand can be a challenge. Whe..


Building Brand Identity

Pub Date : 1995-06-15 | Author : Lynn B. Upshaw | Publisher : University of Texas Press

ISBN 10 : 047104220X
ISBN 13 : 9780471042204

Brand identity is the special blend of positioning and personality that gives a product or service its unique character in the mind of the consumer...