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The Brand Gap: Revised Edition: How to Bridge the Distance Between Business…



Paperback. Pub Date :2005-08-01 Pages: 208 Language: English Publisher:. Peachpit Press THE BRAND GAP is the first book to present a unified theory of brand-building Whereas most books on branding are weighted toward either a strategic or creative approach. this book shows how both ways of thinking can unite to produce a charismatic brand-a brand that customers feel is essential to their lives In an entertaining two-hour read you’ll learn:. the new definition of brand the five essential…

The Brand Gap

Pub Date : 2006 | Author : Marty Neumeier | Publisher : Peachpit Press

ISBN 10 : 0321348109
ISBN 13 : 9780321348104

Using the visual language of the boardroom, Marty Neumeier presents the first unified theory of branding - a set of five disciplines to help companies bridge the gap between brand ..


Zag

Pub Date : 2006-09-20 | Author : Marty Neumeier | Publisher : Pearson Education

ISBN 10 : 9780132798129
ISBN 13 : 0132798123

"When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author’s first book, THE BRAN..


The Designful Company

Pub Date : 2009-03-30 | Author : Marty Neumeier | Publisher : Peachpit Press

ISBN 10 : 0321648811
ISBN 13 : 9780321648815

Part manifesto, part handbook, THE DESIGNFUL COMPANY provides a lively overview of a growing trend in management–design thinking as a business competence. According to the author..


Ibm Software For Sap Solutions

Pub Date : 2015-09-29 | Author : Yaro Dunchych | Publisher : IBM Redbooks

ISBN 10 : 9780738441047
ISBN 13 : 073844104X

SAP is a market leader in enterprise business application software. SAP solutions provide a rich set of composable application modules, and configurable functional capabilities tha..


Vibration Simulation Using Matlab And Ansys

Pub Date : 2000-09-21 | Author : Michael R. Hatch | Publisher : CRC Press

ISBN 10 : 1584882050
ISBN 13 : 9781584882053

Transfer function form, zpk, state space, modal, and state space modal forms. For someone learning dynamics for the first time or for engineers who use the tools infrequently, the ..


A Practical Guide To Designing For The Web

Pub Date : 2009-09 | Author : Mark Boulton | Publisher :

ISBN 10 : 0956174019
ISBN 13 : 9780956174017

A Practical Guide to Designing for the Web aims to teach you techniques for designing your website using the principles of graphic design. Featuring five sections, each covering a ..


The Complete Book Of Locks And Locksmithing

Pub Date : 2005-09-02 | Author : Bill Phillips | Publisher : McGraw Hill Professional

ISBN 10 : 9780071588966
ISBN 13 : 0071588965

Whether you want to learn lockpicking or locksmithing, or choose locks that are virtually impossible to defeat, this classic will meet your needs. The top reference in the field si..


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