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The Brand Gap: Revised Edition: How to Bridge the Distance Between Business…

Paperback. Pub Date :2005-08-01 Pages: 208 Language: English Publisher:. Peachpit Press THE BRAND GAP is the first book to present a unified theory of brand-building Whereas most books on branding are weighted toward either a strategic or creative approach. this book shows how both ways of thinking can unite to produce a charismatic brand-a brand that customers feel is essential to their lives In an entertaining two-hour read you’ll learn:. the new definition of brand the five essential…

The Brand Gap

Pub Date : 2006 | Author : Marty Neumeier | Publisher : Peachpit Press

ISBN 10 : 0321348109
ISBN 13 : 9780321348104

Using the visual language of the boardroom, Marty Neumeier presents the first unified theory of branding - a set of five disciplines to help companies bridge the gap between brand ..

Interactive Storytelling

Pub Date : 2013-10-31 | Author : Hartmut Koenitz | Publisher : Springer

ISBN 10 : 9783319027562
ISBN 13 : 3319027565

This book constitutes the refereed proceedings of the 6th International Conference on Interactive Storytelling, ICIDS 2013, Istanbul, Turkey, November 2013. The 14 revised full pap..


Pub Date : 2006-09-20 | Author : Marty Neumeier | Publisher : Pearson Education

ISBN 10 : 9780132798129
ISBN 13 : 0132798123

"When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author’s first book, THE BRAN..

The Designful Company

Pub Date : 2009-03-30 | Author : Marty Neumeier | Publisher : Peachpit Press

ISBN 10 : 0321648811
ISBN 13 : 9780321648815

Part manifesto, part handbook, THE DESIGNFUL COMPANY provides a lively overview of a growing trend in management–design thinking as a business competence. According to the author..

Knowledge And Innovation For Competitiveness In Brazil

Pub Date : 2008 | Author : Alberto Rodriguez | Publisher : World Bank Publications

ISBN 10 : 9780821374399
ISBN 13 : 0821374397

The research presented in this volume explains how well-educated workers can interact with physical capital inputs to innovate and add value to processes, products and services, ul..

A Practical Guide To Designing For The Web

Pub Date : 2009-09 | Author : Mark Boulton | Publisher :

ISBN 10 : 0956174019
ISBN 13 : 9780956174017

A Practical Guide to Designing for the Web aims to teach you techniques for designing your website using the principles of graphic design. Featuring five sections, each covering a ..

Water Resources In The Built Environment

Pub Date : 2014-03-31 | Author : Colin A. Booth | Publisher : John Wiley & Sons

ISBN 10 : 9781118809112
ISBN 13 : 1118809114

Water management is a key environmental issue in controlling of floods and reducing droughts. This book provides analysis of the main issues, offering solutions and describing good..

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