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The Brand Gap: Revised Edition: How to Bridge the Distance Between Business…



Paperback. Pub Date :2005-08-01 Pages: 208 Language: English Publisher:. Peachpit Press THE BRAND GAP is the first book to present a unified theory of brand-building Whereas most books on branding are weighted toward either a strategic or creative approach. this book shows how both ways of thinking can unite to produce a charismatic brand-a brand that customers feel is essential to their lives In an entertaining two-hour read you’ll learn:. the new definition of brand the five essential…

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