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Creating a Brand Identity: A Guide for Designers



Creating a Brand Identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming…

The Book Of Symbols: Reflections on Archetypal Images (The Archive for Rese…



In this title, around 350 incisive essays and almost 800 full-color images evoke the hidden dimensions of archetypal symbology – showing how symbols in art, religion, life or dreams can lead to transformational experience and psychological resonance. This is an exploration of symbols and their meanings. “The Book of Symbols” combines original and incisive essays about particular symbols with representative images from all parts of the world and all eras of history. The highly readable texts…