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Creating a Brand Identity: A Guide for Designers



Creating a Brand Identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming…

Creating A Brand Identity A Guide For Designers

Pub Date : 2016-01-26 | Author : Catharine Slade-Brooking | Publisher : Laurence King Publishing

ISBN 10 : 1780675623
ISBN 13 : 9781780675626

Creating A Brand Identity is a complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consu..


Creating A Brand Identity

Pub Date : 2015 | Author : Catharine Slade | Publisher :

ISBN 10 : 1780679793
ISBN 13 : 9781780679792

Creating a Brand Identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of mar..


Designing Brand Identity

Pub Date : 2017-10-16 | Author : Alina Wheeler | Publisher : John Wiley & Sons

ISBN 10 : 9781118980828
ISBN 13 : 1118980824

Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintess..


Logo Design Love

Pub Date : 2014-08-20 | Author : David Airey | Publisher : Pearson Education

ISBN 10 : 9780321985200
ISBN 13 : 0321985206

In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each..


Brand Bible

Pub Date : 2012-02-01 | Author : Debbie Millman | Publisher : Rockport Publishers

ISBN 10 : 9781610581981
ISBN 13 : 1610581989

Brand Bible is a comprehensive resource on brand design fundamentals. It looks at the influences of modern design going back through time, delivering a short anatomical overview an..


Designing Brand Identity

Pub Date : 2006-03-10 | Author : Alina Wheeler | Publisher : Wiley

ISBN 10 : 0471746843
ISBN 13 : 9780471746843

This innovative approach -- blending practicality and creativity -- is now in full-color! From translating the vision of a CEO and conducting research, through designing a sustaina..


Brand Thinking And Other Noble Pursuits

Pub Date : 2013-05-01 | Author : Debbie Millman | Publisher : Skyhorse Publishing, Inc.

ISBN 10 : 9781621533672
ISBN 13 : 1621533670

We are now living in a world with over one hundred brands of bottled water. The United States alone is home to over 45,000 shopping malls. And there are more than 19 million custom..


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